January 8, 2018 – ATLANTA: Grammy Award winning rapper, singer songwriter Kendrick Lamar performing for the halftime for the College Football Playoff championship game between Georgia and Alabama at Centennial Olympic Park on Monday, January 8, 2018. (Akili-Casundria Ramsess/Eye of Ramsess Media)
Melissa Ruggieri, The Atlanta Journal-Constitution
While the Georgia Bulldogs and Alabama Crimson Tide battled for college football supremacy under the closed roof of Mercedes-Benz Stadium, rap luminary Kendrick Lamar combated damp, chilly weather at nearby Centennial Olympic Park.
Lamar nimbly spit his rhymes, leading the crowd in a hand bounce, but kept the focus solely on his music.
With his nine-minute performance completed, he strode to each end of the stage, saluting the audience, which waved its smartphones (despite the pre-performance announcement that phones were not permitted) in a desperate attempt to coax him into one more song.
He is nominated for seven awards, including album of the year and best rap album for “Damn” and record of the year for “Humble.” He’s already received seven Grammy awards in his career.
Lamar’s prestige factor also received a boost last week with the announcement that he and his Top Dawg Entertainment record label chief Anthony Tiffith will curate and produce the soundtrack to Marvel’s “Black Panther.”
The film arrives Feb. 16; the soundtrack will feature the newly released Lamar single with labelmate SZA, “All the Stars.”