The campaign was the brainchild of K95.5 Morning Show Co-Host Natalie Cash, who lived on a 20-foot high scaffolding in a parking lot near the highway for the duration of the promotion. She enlisted the help of station sponsors, family and friends and vowed not to come down and out of the cold until 955 new bikes were collected for local kids who might otherwise not receive a gift this year. Cash, one-half of K95.5's Cash & Bradley Morning Show, broadcast live from the scaffolding for three days, finally exceeding the 955-bike goal on December 3rd. At last count, the campaign had netted just over 1,000 bikes with additional donations still coming in.